Cannabis & Hemp Tourism Playbook: 2025 European Market Edition

This playbook is based on a presentation by Brian Applegarth at ICBC Berlin 2025, a panel discussion on the cannabis and hemp tourism trend and audience in Europe, with an added Executive Summary and travel data analysis.

Cannabis & Hemp Tourism: A Strategic Lever for Europe's Experience Economy & the 2030 Sustainable Development Goals. This Report Includes:

• UN Sustainable Development Goal Alignment
• Cannabis Travel Audience Data
• European Tourism Market Data & Resources
• Medical Cannabis Tourism, Leisure Cannabis Tourism, Wellness Cannabis Tourism
• High Level Analysis of the European Market
• Trends & Insights from Applegarth Strategies & collaborators