Profile PictureBrian Applegarth

I am a specialized cannabis travel consultant. I help Destination Organizations strategically navigate the cannabis and hemp travel trend. I offer consultative services that center around destination development and destination marketing strategies, and provide solutions for the visitor economy. My work is data-driven. I was the sole advisor on the first ever national research on the cannabis travel audience in the United States. I am the Founder the Cannabis Travel Association International and I lead the cannabis and hemp work groups for Destinations International and the California Travel Association. I speak at industry events and conferences including AHLA Resorts Committee, Northern and Southern California CHLA Conferences, CalTravel Summit, Destinations International Advocacy Summit, ILC Indie Confab, NCCA Concierge Association, UNWTO Rethinking Tourism, and the EuroAm Cannabis Business Conference. I am a certified cannabis sommelier and a certified cannabis therapy consultant, and I incorporate this knowledge into my work. I am an award-winning amateur cannabis culture documentarian and have curated cannabis-themed exhibits for the Museum of Sonoma County, the Kelley House Museum of Mendocino, and the Cannabis Exhibit at the California State Fair.

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